Dr. Shafi`s Child Development & Research Centre: Kerala's First Autism & Child Development Centre Founded by a Developmental Paediatrician.

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Understanding ADD (Attention Deficit Disorder)
Attention Deficit Disorder (ADD) is a subtype of Attention Deficit Hyperactivity Disorder (ADHD) that primarily affects attention and focus, without the hyperactivity component. Individuals with ADD often struggle with maintaining concentration, following instructions, and completing tasks. While ADD is commonly diagnosed in children, it can persist into adulthood if left unmanaged.
Causes and Risk Factors
The exact cause of ADD is not fully understood, but research suggests several contributing factors, including:
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Genetics: A strong hereditary component indicates ADD often runs in families.
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Neurological Differences: Brain scans show variations in structure and neurotransmitter activity affecting focus and impulse control.
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Prenatal and Early Development Factors: Exposure to toxins, premature birth, and low birth weight can increase the risk of ADD.
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Environmental Factors: Poor nutrition, high-stress environments, and exposure to lead may contribute to ADD symptoms.
Common Symptoms of ADD
Unlike ADHD, ADD does not typically involve hyperactivity. Key symptoms include:
1. Inattention
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Difficulty maintaining focus on tasks or conversations
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Easily distracted by minor stimuli
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Forgetfulness and frequent loss of items
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Struggling to follow instructions and complete assignments
2. Disorganization
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Poor time management and procrastination
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Trouble organizing tasks and prioritizing responsibilities
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Difficulty completing projects or shifting focus between tasks
3. Emotional Regulation Issues
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Mood swings and frustration over small obstacles
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Trouble managing stress and emotional responses
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Low tolerance for frustration or boredom
Diagnosis and Treatment of ADD
Early diagnosis and appropriate interventions can significantly improve daily functioning. A thorough evaluation for ADD includes:
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Psychological and behavioral assessments
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Standardized attention and focus tests
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Input from parents, teachers, or workplace supervisors
Treatment Approaches
Managing ADD involves a combination of methods, including:
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Behavioral Therapy: Techniques to improve focus, organization, and impulse control.
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Cognitive Training: Exercises to strengthen executive functioning and attention span.
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Educational Support: School accommodations, structured routines, and study strategies.
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Medication (if required): Stimulants or non-stimulant medications may be prescribed by healthcare professionals.
Living with ADD
With the right support, individuals with ADD can develop effective coping mechanisms and lead successful lives. Key strategies include:
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Establishing structured routines and visual planners
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Breaking tasks into smaller, manageable steps
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Engaging in mindfulness and relaxation techniques
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Seeking support from professionals, educators, and ADD support groups
Final Thoughts
Understanding ADD is essential for managing its symptoms effectively. By adopting the right strategies and seeking professional guidance, individuals with ADD can thrive academically, socially, and professionally. If you suspect ADD in yourself or a loved one, consult a healthcare provider for an accurate diagnosis and tailored treatment plan.

Written By:
Dr. Ahamed Shafi (Developmental Pediatrician)
MBBS DNB FIAP(DBP) PDFDP(CMC Vellore)
Date: 20.02.2025
Unlock Your Child’s Full Potential with Expert Care at Dr. Shafi’s CDRC
If your child is facing developmental challenges like Autism Spectrum Disorder (ASD), ADHD, speech delays, or cerebral palsy, early and expert intervention can make all the difference. At Dr. Shafi’s Child Development & Research Centre (CDRC), we provide evidence-based therapies designed to help children thrive—led by North Kerala’s first Developmental Pediatrician, Dr. Ahamed Shafi.
✅ Why Choose Dr. Shafi’s CDRC?
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Expert-Led Interventions: With a full-time Developmental Pediatrician on-site, your child receives immediate assessments and real-time therapy adjustments for the best outcomes.
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Globally Recognized Therapies: We use Naturalistic Developmental Behavioral Interventions (NDBI), a play-based approach proven to enhance language, social, and cognitive skills.
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Holistic 360° Care: Beyond therapy, we provide medical guidance, nutrition support, and developmental surveillance—ensuring comprehensive care for your child.
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Parent-Centered Approach: We empower families with training and resources so you can continue therapy at home, ensuring long-term progress.
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Flexible Scheduling: Our therapy sessions fit around school hours, minimizing disruption to your child’s routine.
📍 Located in Chevayoor, Kozhikode, Dr. Shafi’s CDRC is Kerala’s first autism and child development centre founded by a Developmental Pediatrician.
Take the First Step Today!
Give your child the specialized care they deserve. Book a consultation now and let’s work together to unlock their full potential!
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